IDEActivityCenteris the Design and Creativitycenter of the Design Department of the Politecnico di Milano, one of the largest design research and teaching facilities in the world. The Centercollaborates with researchers and professionals with complementary skills, in synergy with a multidisciplinary network made up of international laboratories and researchcenters.
We are a center of excellencethat combines research in design, studies on creativity and co-design dynamics to offerorganizations tools and methodscapable of fostering and activating the creative approachthatfacilitatesinnovationprocessesthrough design.
In our work we are guided by the scientific study of creativitycombined with the strategicmindset of design thinking. We build new strategicscenariostogether by integrating Design Thinking and Creative Thinking.
Our projects have people at the center, we generate new ideas with them and explore concepts capable of bringingvalue to the company, training, research and teaching.
In particular, there are 3 thematic areas on which our research and project work is focused:
Wedevelop, implement and apply a human-centered design model with creativity-driven tools and methodsthatallowus to facilitate and strategically guide the ongoingdigitalevolutionprocess by exploiting the potential of new technologies to reach Digital Maturitythrough the enhancement of people and creativityfactors. We study how new emergingtechnologiesinfluencecreativity and vice versahowdigital tools can facilitate and increaseit. Thisallowsus to anticipate future visions and generate scenariosaboveallrelated to digitalchanges, butalso to social and economicsustainability.
Wecarry out projects and researchrelating to the psycho-physicalwell-being of the person in the medical-biological field, supportingthese activities with creativityand co-design tools. Thisallowsus to developsolutionswhoseeffectivenessistrulyperceived by human, considering the body and mind as design places, using cutting-edge interactive materials and technologies. We design innovative solutions for wearable devices, bio-robotic systems, devices for rehabilitation, and systems for the pro-active lifestyle, creating a new unitybetweenhuman and device.
We design methods and tools to enhance the factors of creativity and cognitive enhancementaspects of the design process of designers, we facilitate the acquisition of soft knowledge through learning by doing and peer learning, we guide the transfer of an approach and a design and creative mindset to non-designers and professionals in differentsectors.
is the generation of new ideas, either new ways of looking at existing problems, or of seeing new opportunities, by exploiting emerging technologies or changes in markets.
Itisnot an innate ability and like allotherfaculties, it can be stimulated, expanded and channeled on specifictopics. All people can be creative, so creativity can be developedusing techniques thatstimulatethese skills. Knowledge and information are the foundations of creativity. Scientific researchhasbeenorientedtowards the development of creativityas an educational process in any field.
is what connects creativity and innovation. The design gives shape to ideas so that they become practical and attractive proposals for users.
New design methods must be based on human-product experientialaspects, includingcognition and emotionalityaswellasphysicality. Starting from thesepremises, itispossible to talk about an evolved concept of design thatbecomesstrategic for companies, institutions and organizations, giving the opportunity to generate innovation, consolidating a human-centeredapproach to innovationthatisunique to design. Design thereforeassumes the connotation of a “planning mentality” as a strategicapproach to solving concrete problems in whichcreativity plays a fundamentalrole.
is the (successful) exploitation of new ideas, the process that leads them to become new products, new services, new management models or even new ways of doing business.
Creativityas a mentalphenomenonalwaysprecedesinnovationas an economic, social and cultural phenomenon, generatingideasthat, communicated and adopted by the community, developinnovation. Thereis no innovationwithout creative ideas: indeed, creativityis the basis of innovation, they are complementary activities: it can be saidthatcreativityisnotonly the source of innovationprocesses, nor a sort of input for innovation, butitis the environmentwhere innovative processes can develop more easily. Creativityis the context, the reference framework, whereinnovation can develop, a sort of humus and fertile soil, to be cultivated and spread across the board.
Itischaracterized by a strong heterogeneity in terms of professional and personal skills.
University professors and researchers are involved, according to needs, by selected and specializedprofiles from othersectors, experts in the world of business and creativity. ThisisbecauseIDEActivity Center hasits roots in the richness of multidisciplinarity, understoodasconvergence on the same field of specialists and scholars from differentsectors, with theirdifferentapproaches and points of view.
Marco Di Norcia
IDEActivityis an associate member of two international creativity networks: